Now to many of you this might look like a normal saddle stitched lookbook, but as with most of the projects I work on there's a bit more to it!Astroman (a design company based in London) wanted a "tactile" material that had more of an uncoated feel but that wouldn't let down the brightness of the colours. The factory that makes these clothes is in the shadow of Mount Kilimanjaro in Africa and they use 100% certified organic cotton and are a pioneer in ethical manufacturing. The reproduction of the vivid African colours was an important part of the brief. Importantly this catalogue is mailed out internationally, so postal weight was an overidding consideration.
The eventual choice of materials combined the tactile Omnia as a cover but only in 200gsm (which is very bulky) with our lightweight Marazion Ultra in 90gsm which might sound very light but it works extremely well and also means that an extra saving could be made because it could be saddle stitched as opposed to perfect bound.
Here are some spreads:
The job is 4pp cover with a 72pp text and the size is 200x260mm and for your interest, the job weighed just over 200grams which kept it well within the desired postage band.Print was by Principal Colour.
Designed by Astroman. Creative Director on the project was Doug Hurcombe. Designer on the project was Katerina Karamallaki and thank you for the lovely note...
What a great party! Lots of people were there that they had worked with over the last ten years. Clients, suppliers, friends and family made up the really lovely mix of people that I met. Founders Lucy Holmes and Alex Wood have established a serious company with a great reputation and a fantastic body of work but also managed to keep a real sense of fun (... for example, see their lovely aprons on this blog!)
Above are some spreads from the book although it hardly gives you a good idea of the quality of the publication! It has been beautifully printed by Gavin Martin.
As you can see from the spread below, the result is awesome!
This job is for the Rainforest Action Network. The purpose of the publication is to highlight the scale of the destruction of the world's rainforests. Design is by Studio8, Matt Willey and Zoë Bather were designers on the project. The amazing photography is by Giles Revell.
The size of the job is 220mm x160mm portrait and is best described as an 8pp cover with a 24pp text. The text is actually formed by a long concertina (with one join) and the 8pp cover, which has a 10mm capacity spine actually works as a "dustjacket". It was constructed like this for reasons of both economy and ecology! The whole job actually comes out of one B1 sheet of paper meaning that it was relatively economical from a printing point of view and it was also not wasteful which is in line with the clients aims and objectives.
It is quite simply a stunning job both from the concept, design, photography, format, printing and finishing. It deservedly won 2008 DesignWeek award for Editorial Design. Thumbnail of the entire job is below:
The photography was printed as a Tritone with a high density black ink. The repro and superb print is by Granite. The material choice is Neptune Unique FSC 200gsm which not only printed fantastically but was also the environmental choice by having Forestry Stewardship Council certification.
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