Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by...
Open to Learn - Pearson 2010
Pearson is a company with 150 year old history. Most recently they have been regarded as a publishing company which has now been restructured, becoming the world's largest education company.
Open to Learn is a publication produced at the time of their re-branding, to introduce
Pearson as a learning company. Subtitled 'Pearson in Ten Lessons', the introduction is by Dame Marjorie Scardino, who was then CEO of Pearson.
The booklet is an A5 portrait, limp bound with an 8pp cover and a 24pp text (plus a 'throw out') - making it 26pp text.
One of the really interesting facets of this job is that they produced four different coloured covers. Just simply by picking up on the lead colours used throughout the publication. Both the outside covers and the inside of the 8pp covers were changed, two of the colours are shown below...
Below image shows inside front spread:
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| Click on images to enlarge |
The paper used is our Neptune Unique SoftWhite. The cover is 300gsm and text is 155gsm. The choice of paper was particularly important for this publication. As it was being produced by a publisher, it had to have the right 'booky' feel which also meant that an off white shade and uncoated tactile feel was desirable - and as you can see from the design, a coated paper would not have been right.
The below image shows the throw out...
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| Click on images to enlarge |
This project was part of the new Pearson brand identity which was completed by Interbrand in London. The team that worked on the identity is as follows: Creative Directors: Ian Styles/Chris Davenport/
Simon Thompson
Design Directors: Ed Bolton/Arielle Breit
Copywriter: Chris Davenport
Graphic Designers: James Holland/David Lismer. You can read more about this project on the following link:
http://www.coloribus.com/adsarchive/design-casestudy/pearson-pearson-brand-identity-14858105/
Print was managed by Peter Roberts and Emma Dixon from
Urban Print Support - who are self styled "print guardians to brand guardians" - they work for many agencies and end clients to bolster their print production knowledge. Print is by Gavin Martin Colournet.
All in all a very well executed project - a really, really well produced piece of literature.
https://www.pearson.com/
http://www.interbrand.com/en
http://www.urbanprintsupport.co.uk/
http://www.gavinmartincolournet.co.uk/
Posted by Justin Hobson 05.01.2016
The paper chosen is our Omnia Natural 120gsm because it would work with the intricate detail that is present in the images but that would give a natural look and tactile feel. It is printed offset litho in four colour process (CMYK) and as you can see from images, some of the images have dark areas, but there is no loss of detail, which is what can often happen printing on an uncoated paper. The neutral shade of the Omnia Natural works just right with these images.
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