Selling Your Home the Modern Way

Established by Albert Hill and Matt Gibberd, The Modern House is the UK’s foremost estate agency, only selling modernist and contemporary architecture for over a decade. This is a piece of

promotional literature titled "Selling Your Home the Modern Way" giving the facts about how The Modern House operates, supported with research and statistics.

The format is an 8pp concertina fold, finished size is 200x262mm folding out to 800x262mm. Below you can see a birds-eye view of the format. 

Below shows it unfolded...

Click on images to enlarge

The material chosen for the publication is our Omnia. This material has a high bulk, required as this is only an 8pp but a board weight would be too heavy, so this is produced on 150gsm which has a bulk of 200microns, which feels just right. The photography has reproduced brilliantly on the Omnia, with the combination of exterior and interior photography and fleshtones..

The Modern House have used Omnia many times, so they know just how good the combination of tactile feel and excellent reproduction is ...and the solid black is really solid and dead flat matt:

The superb art direction and design is by Tom Watt at Field Projects. Print production is by Push in London.

https://www.themodernhouse.com/

http://field-projects.com/

http://www.push-print.com/

Posted by Justin Hobson 08.04.2020

The book of i

The Book of I is a notebook style publication produced for Accenture. It is an internal publication for employees to note their personal development. Size is 210x137mm portrait with a 4pp cover and 128pp text and is section sewn, the spine is 10mm thick. On the outside cover it is simply printed and blind embossed on an embossed cover from that well known "Hull-based" paper merchant!

Being an internal publication, it isn't appropriate to show you the inside text pages, suffice it to say the job is printed offset litho in just one colour with the majority of pages are just printed as lines...

...or squares

...or dots

 [Please excuse my fingers appearing]

The below image shows the very neatly sewn sections.

The 128pp text is printed on Shiro Echo, Bright White 120gsm, which is our 100% recycled paper with FSC accreditation.

Print and hot foiling is by Identity Print, based in Paddock Wood with Paul Martin handling the project.

http://www.identityprint.co.uk/

Posted by Justin Hobson 06.04.2020

ARKET Launch

ARKET is a modern-day market offering essential products for men, women, children and the home. ARKET’s mission is to democratise quality through widely accessible, well-made, durable products, designed to be used and loved for a long time. ARKET opened its first store on Regent Street, London in August 2017 and this is the launch invitation...

Size of the invitation is 148x105mm, which is concertina folded out to a finished size of 592x420mm. Below is a birds eye view...

Click on images to enlarge

The invitation is printed offset litho on our Offenbach Bible 60gsm ...and it looks and feels absolutely superb - it flops and folds in a delightful way when handling as I hope these images demonstrate. The above image shows the way it concertina's from top to bottom.
First fold, which concertina's out to 148x420mm

Fully unfolded to form a 32pp broadsheet...

The invitation is printed in just black, offset litho on one side only, although you might just be able to see ARKET as a shadow in the top quarter, which I hope you will be able to see better in the pictures below...

Click on images to enlarge

It is a very subtle effect, so how is it created? …the white letters are silkscreen printed by K2 Screen. Mathias Clottu worked with Mark Jenkins at K2 to create a bespoke white colour to match the tone of Offenbach Bible -  a pure white silkscreen would have been too visible. The below image shows the silkscreened reverse.

The below image shows how it looks with light behind it, although it was the subtlety of the matching white shade that was required and which works so beautifully on the finished piece...

Design is by Mathias Clottu Studio. Litho printing is by Xtraprint, silkscreen is by K2 Screen and it was concertina folded by ABS Finishers.

https://www.arket.com/
https://hmgroup.com/brands/arket.html
https://www.mathiasclottu.com/

http://www.xtraprint.co.uk/
http://www.k2screen.co.uk/

Posted by Justin Hobson 02.04.2020

April Fool from the past...

Given the current Corona shutdown situation, I don't think many people are in the mood for an April Fool joke. However, regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by.

So I thought I'd let you see an April Fool that I posted back in 2011, which had many people fooled... 

Friday, 1 April 2011

Royal Wedding beckons!

This morning, I can reveal that I've been invited to the Royal Wedding on 29th April - how exciting is that!

...and as you can see below, I've already been for my morning suit and hat fitting (in the Fenner Paper van!

Sadly, it's not because I have "blue blood" running through my veins, it's strictly a work related reason....

Most readers of this blog know that many people call me for recommendations about what materials to use, so I'm used to speaking to a wide range of people but even I was surprised when I received a call from Buckingham Palace!  Flight Lieutenant "Loof" Lirpa, the Prince's secretary and assistant, introduced himself by saying that I'd come highly recommended and he'd even checked out this very blog!

Due to security protocols, I can't reveal too much (or in fact anything) about the materials or processes used, or even the printer who did the job, so this isn't going to be a particularly revealing post - although I can say it's printed on a very white board.

As part of William and Kate's outreach programme, they wanted to invite some "ordinary" people and where better to start than some of the "tradespeople" who have been involved in all apects of the wedding and I was lucky enough to be one of the chosen ones.

Needless to say, I shall be checking out the paper used for the order of service sheets on the actual day!

Lady in waiting, Rt Hon. A.P. Rilf-Ool, sending out the invitations

...all I have to do now is remember the date!

Posted by Justin Hobson 01.04.2011

Campfire

With offices in Edinburgh, Glasgow and London, Campfire make informed, creative content for the world's most ambitious brands. Their beautiful new presentation folders are printed on one of our new Colorset shades - Charcoal in 350gsm.

The size of the folder is 317x220mm, portrait and has one glued,curved pocket, 105mm high on the inside back cover.

Simplicity is key! ...and this folder is simply and beautifully hot foil blocked in a matt white foil on the outside front cover and as you can see from the image below, even the little registered ® has excellent definition...

Click on images to enlarge

The below images shows the folder opened on the front and reverse...

The below image shows the quality of the matrix crease. A simple job like this relies on the quality of materials, foiling and finishing, making the difference between an OK job and an excellent job.

The excellent hot foil blocking and finishing is by McAllister Litho in Glasgow.

https://campfire.agency/
https://www.mlg.co.uk/

Posted by Justin Hobson 30.03.2020

Postgraduate Guide

I've written many posts on this blog which includes the phrase "...just the cover makes the difference!" The cover on this 2019 prospectus is just superb. It is printed offset litho on our Colorset Lemon 270gsm, in just one colour (Silver, Pantone 877) which is a photo composition of 28 works by CSM postgraduate students,  all laid out with the wonderful King's Cross building as the backdrop. The cover is also hot foil blocked.

The size of the publication is 240x164mm, portrait. The cover has 90mm flaps, which you can see in the birds eye picture below...

The below image shows the opening spread, with the 40pp text, printed on gloss art...

The cover is printed one colour offset litho in black on the inside cover. Below image shows 90mm flap folded out:

The cover is printed on Colorset Lemon 270gsm, a 100% recycled board. For those of you not familiar with this collection, Colorset now has 36 colours and all colours are available in 120, 270 and 350gsm. Below shows the outside cover, fully extended showing the photo-composition of all 28works... 

The 40pp text, printed offset litho on 100gsm coated gloss paper:

Below shows the detail of the hot foil blocking...

This is a superb piece of literature demonstrating that CSM is a world class arts and design college. Design is by Boyle & Perks but was produced last year before the launch of the new CSM Shifts (...also by Boyle & Perks!)

Print is by Pureprint, printed offset Litho throughout in CMYK with the cover printed in just silver and black.

https://www.arts.ac.uk/colleges/central-saint-martins
http://boyleperks.com/
https://www.pureprint.com/

Posted by Justin Hobson 27.03.2020

Wembley Park

Quintain are creating a new 85-acre neighbourhood, offering 8.8 million sq ft of mixed-use development, including over 500,000 sq ft of retail and leisure space. When finished, Wembley Park will get over 20 million visitors a year and have an annual retail spend comparable to Ealing Broadway, Camden Town and Victoria.

This stunning brochure is 290x230mm. Printed on Omnia throughout, the solid flat colours and images have reproduced beautifully.

The publication has a 4pp cover and a 40pp text, both on our Omnia, chosen because it would beautifully reproduce the photography with the retail images superbly - without forgetting the fleshtones and of course the solid areas of flat colour ...and it looks wonderful!

The spine is about 10mm and for those reading this who are thinking, that's awfully thick for a 40pp text, you'd be right, but read on...

Yes, it does only have 40pp, but it is lay-flat bound, which as you can see from the below image, lays completely open and totally flat...

So, how does it work? Sheets that have been printed on one side are folded and collated into their book form, which are mounted (glued) back to back to form a book block. The text pages are using Omnia 150gsm which makes each 'page' 370mics thick. The book block has then been bound into the pre-creased cover which forms an open V as there is no glue in the spine, as you can see in the images below...

...and the final spread is this amazingly bright fluorescent orange (printed a special)

The publication is printed offset litho in CMYK plus a special. Print is by Identity Print, based in Paddock Wood with Paul Martin handling the project.

http://wembleyparkretail.com/
http://www.identityprint.co.uk/ 

Posted by Justin Hobson 24.03.2020