Monday, 2 October 2017

Jobs from the past - Number 96

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by...

Oyuna - Womenswear Autumn/Winter 2010
Founded in 2002 by Oyuna Tserendorj and launched with a capsule homeware collection, OYUNA was born out of a desire to showcase cashmere, and more importantly Mongolian cashmere in a contemporary manner. Growing exponentially, OYUNA was soon stocked in some of the world’s most prestigious department stores and boutiques alike, culminating in the launch of a ready-to-wear womenswear capsule collection in 2009.
This was one of the first look-books they created. The size of the publication is 220x170mm, portrait and is saddle stitched.
The images have lots of detail but many have dark shade garments (as this is Autumn Winter!) and therefore it was important to retain as much detail, especially in the dark areas. This is the reason that Omnia was chosen rather than a regular uncoated board, Omnia gives the uncoated look and feel but with great colour reproduction.
The 4pp cover is printed on Omnia, White 200gsm and the 16pp text is on Omnia, White 150gsm.  
It has just the right feel and flows well in the hand.
The founding values of OYUNA have never faltered, with meticulously sourced cashmere now sitting alongside the finest cotton and silk. The reproduction of these garments is really important and as you can see from the detail below, it is truly impressive...
Graphic design is by April. Printing is by Chadbon Printing based in London.
Posted by Justin Hobson 02.10.2017

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