Thursday, 14 June 2018


Wichelstowe is a development by Swindon Borough Council, south of Swindon Old Town. Bell Integrated were commissioned to develop the Wichelstowe place brand, guidelines, messaging, literature and collateral, followed by a site-level sub brand including naming Canalside for a number of mixed use parcels sitting alongside the Wilts Berks Canal. This is the sales brochure for Canalside.
Size of the publication is 265x210mm, portrait with a 4pp cover on Omnia 320gsm and a 12pp text on Omnia 150gsm. 
Click on images to enlarge
The material chosen for the publication is our Omnia. This material has a high bulk, required as effectively this is only a 20pp brochure. The photography has reproduced brilliantly on the Omnia, with the combination of exterior and interior photography and fleshtones..
A really nice feature is the singer sewn binding, which you can see here on both the exterior and interior of the publication.
Click on images to enlarge
Even though the 150gsm text paper is bulky, it still rolls and flows nicely in the hand without feeling too stiff and rigid.
Art direction and design is by Bell Integrated. You can read more about the whole project here: Printed offset litho throughout. The excellent print, repro and finishing is by Gavin Martin Colournet, based in London
Posted by Justin Hobson 14.06.2018

Friday, 8 June 2018


...just the cover makes the difference!

Here's an interesting project which is well worth a look, because of the interesting design concept and the way the cover is used to add to the quality and feel of the whole project.
This 48pp guide was produced to accompany an international touring exhibition called Reconstruction: Cultural Heritage and Making of Contemporary Fashion. This exhibition is touring around the world and is funded by the British Council.
Click on images to enlarge
Size of the publication is 210x130mm, portrait. The 48pp text is printed on a 130gsm printers "house silk" which, as you can see from the image below, is perfectly acceptable and the economical choice.
The cover however, is what really makes the difference to this publication. It is printed on ZETA, Linen, white 150gsm and I hope you'll be able to see the embossed linen texture in the image below...
Click on images to enlarge
The exhibition was designed by Pippa Nissen and design studio Kellenberger-White, who produced the literature. A really interesting aspect is that Kellenberger-White also developed a new typeface in response to the theme of the exhibition. The typeface is based on an observation by Alan Fletcher who spotted a modular grid on the reverse of a Russian Post Office envelope. Kellenberger-White drew a new alphabet originating from that grid, which was previously only drawn for numbers.
The grid is reproduced on the outside back cover of the catalogue....
...and of course the use of a linen embossed paper is perfectly in keeping with the "grid" concept and makes the catalogue look and feel very special.

Inside back spread:
 A very interesting project and you can read more here:

Creative directors at Kellenberger-White are Eva Kellenberger
and Sebastian White.
Posted by Justin Hobson 08.06.2018

Tuesday, 5 June 2018

The World Cup for type lovers...

Here's a World Cup wallchart for the typographic purist!
This A1 size wallchart is very simply produced in just two colour litho and is printed on our wonderful Shiro Alga Carta 90gsm from Italian paper manufacturer Favini. Shiro Alga Carta began life as a way to utilise the damaging algal blooms which were clogging up Venice lagoon. Now the lagoon in Venice has been cleared of this problem, the concept has now been extended to help the clean up process in other fragile marine areas.
Design is by David Coates, who also happens to be a member of the ISTD board (International Society of Typographic Designers). Printing is by Typecast Colour in Paddock Wood.
We will be sending out some of these wallcharts in the post, but if you want to make absolutely sure you get a copy for next week, you can email me
Posted by Justin Hobson 05.06.2018

Friday, 1 June 2018

Jobs from the past - Number 104

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by and here's one from 2015.

McQ AW 2015
McQ, is the contemporary brand from Alexander McQueen which takes inspiration from street culture "evoking the varied and ever-evolving style tribes that spring up around Britain’s rich music and art scenes. Drawing on references from uniform and the military, core staples of the British wardrobe are re-imagined each season in new guises. Traditional techniques are used in contemporary ways, creating pieces that are both functional and beautiful"
Creative Director of Alexander McQueen and McQ is Sarah Burton and these fold out broadsheets were used as inserts for both the Men and Women's ranges.
 The finished size of the inserts are 210x280mm, folding out to 420x280mm, as below...
 …and then out to the full size of 420x560mm. Below is the Womenswear collection.
The broadsheets are printed on StarFine White 100gsm. Starfine is a quality, uncoated paper and as the images show, image reproduction is excellent. The detail of the clothing, fleshtones and on the detail images, even the fabrics is excellent - great detail for an uncoated paper, colours are bright and vivid and the solid black is superb. Menswear is below....
Produced on 100gsm, with the folds it has enough solidity to hold together well but also opens nice and flat and flows in the hand.
Design and art direction is by Rupert Smith who is a freelance art director based in London. This is an elegant and splendidly produced publication. To get these dark images to look this good on an uncoated paper is a real achievement. Print is by Rob Squires at Pureprint.
Posted by Justin Hobson 01.06.2018