Tuesday, 13 November 2018

Carriage Works

Once a booming Victorian industrial town, Swindon’s reputation has suffered greatly since the Second World War. Swindon Borough Council recently commenced an ambitious regeneration plan for entire town. At its heart is the Railway Heritage Quarter, made famous by Brunel and Gough’s Great Western Railway in the 19th century.

The entire area is known as the Great Western Works (GWW) and the Carriage Works is a development for the tech and innovation business hub within GWW.
Size of the publication is 297x250mm, portrait with a 4pp cover on Omnia 320gsm and a 12pp text with two throw-outs (16pp total) printed on Omnia 150gsm.
Picture below shows the throw out...
Click on images to enlarge
The material chosen for the publication is our Omnia. This material has a high bulk, required as effectively this is only a 20pp brochure. The solid yellow, almost looks fluorescent, it is so vibrant. The photography and the CGI's have reproduced brilliantly on the Omnia.
Even though the 150gsm text paper is bulky, it still rolls and flows nicely in the hand without feeling too stiff and rigid....
Birds eye view, showing the two throw out pages:
Click on images to enlarge
A really nice feature is the singer sewn binding, which you can see here on both the exterior and interior of the publication.
Above showing exterior stitching (on the outside spine) and below showing the interior stitching on the centre pages.
The pantone special yellow is so vibrant!
Art direction and design is by Bell Integrated. You can read more about the whole project here: https://www.bell-integrated.co.uk/portfolio/great-western-works/. Printed offset litho throughout. The excellent print, repro and finishing is by Gavin Martin Colournet, based in London

Posted by Justin Hobson 13.11.2018

Saturday, 10 November 2018

COS Christmas Cards

Swedish label COS was launched in 2007 and has since become a real presence on high streets and shopping centres. COS (it stands for Collection of Style) is part of the H&M group which is one of the world's largest retail clothing groups.

Having started purely in clothing, COS now also offers a range of accessories and homeware. This article is about a simple range of Christmas cards.
There are just two designs - a Christmas tree and a speckled snow scene. The 4pp cards are A6 (148x105mm) portrait. The cards are printed offset litho on out Shiro Echo, White 300gsm. The Christmas Tree design is printed Litho and is also embossed, with a beautifully deep emboss, which you (hopefully can see) from the image below, showing the inside....
Click on images to enlarge
 Below is the dotty 'snowflake' pattern.
 The design is printed in just one colour, offset litho plus hot foil blocking in metallic silver foil....
Click on images to enlarge
The cards come with C6 gummed envelopes, produced from Shiro Echo, White 120gsm.

Design is by the in -house design team at COS. Printing is by Severn Print who are based in Gloucester and have a variety of environmental certificates. The project was handled by Anita Barry at Severn Print.
Thanks to Anita for sending me the file copies and the lovely note.
Posted by Justin Hobson 10.11.2018

Tuesday, 6 November 2018

Stardream for Christmas

November is here, so we can now talk about Christmas!

Lilac Linnet Creative is the retail facing brand of Patternise Laser Studio Ltd, who specialise in laser cutting for prestigious clients and brands, such as Disney, Cath Kidston, Warner Music and Morrisons to name a few.
Lilac Linnet have created a range of unique Christmas decorations - all lasercut out of board, so they far more environmentally friendly than plastic.They have a real wow factor for guests at any winter gathering, be it a home event, a wonderland wedding or festive corporate party.
All Christmas decorations have been designed and manufactured by Lilac Linnet and they offer a range of standard colour schemes including traditional reds and greens, sparkling whites and blues, and bold purples and golds....and all the designs are manufactured from our Stardream pearlescent and metallic range!
You can even order them directly on line here: www.lilaclinnet.co.uk

Posted by Justin Hobson 06.11.2018

Friday, 2 November 2018

Jobs from the past - Number 109

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by...

Minki Balinki - 2007
Minki Balinki are a company who create bespoke Visual Merchandising for retail campaigns and individual design briefs. Creative Director Nina Tillett established the business in 1999 developing her individual talents into a successful business. After graduating from Loughborough College of Art and Design in 1996 Nina went on to win the Osborne and Little, Fabric and Wall Coverings Award. Her first windows were Christmas at Harvey Nichols, so from there Minki Balinki Visual Merchandising was born.

This piece of promotional literature is really quite special.
Although it looks square, it is actually 151x140mm, portrait.

First inside spread here:

 Folding out again
 and again
 ...and again:
 … and finally the top and bottom panels, both fold out left and right.
The open size is 455mm (H) and 428mm (W). You can see the excellent matrix creases, which are deep and enable a crack free fold.
This brochure is printed on our Omnia 320gsm, which is a very bulky board with a subtle, natural texture and tactile surface. Reproduction is superb with the all the detail retained in the images and the fluorescent pink solid jumps off the page. It folds beautifully.
 ...you can see the excellent CMYK reproduction in the detail image below:
Brochure design is by The Pink Group who have since disbanded.
The excellent printing was by Principal Colour based in Paddock Wood in Kent. It's also worth pointing out that this job isn't "sealed, varnished or coated" in any way and this is the main reason that it feels so good - you can actually feel the paper and the ink. Since the time this was printed (2005) there has been a trend to install presses with coaters and most pieces of printed literature are smeared with a coating or sealer which (although making the printer's lives easier) betrays the feel of the paper ...and (what a lot of printers fail to mention) it discolours with age - now that's definitely something worth thinking about!
Posted by Justin Hobson 02.11.2018