Thursday, 1 July 2010

Jobs from the past - Number 10

Regular followers will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by and here's one from five years ago.

Creativity Revealed 2005-2006

This is a very simple yet effective piece of work produced for Unilever, sponsors of the Rachel Whiteread installation in the Turbine hall "EMBANKMENT"
These pieces were for the invitation (which I haven't got anymore!) and the welcome booklets, menus and place name cards for the sponsors dinner and evening.

The Menu is 100mm square and the welcome booklet 105x80mm. The unusual thing is that the covers are produced using a corrugated kraft e-flute material and the idea was to laser cut the material to give the job an architectural/constructed feel. I spoke with the lasercutters and they had never used a corrugated board before and doubted that it would work but they were more than prepared to give it a go! I sent samples and as you can see it worked exceptionally well.
The booklets only had a 4pp text which produced on our translucent material, Virtual Candy, white in 110gsm. Because of the "crushability" of corrugated we decided to bind using three hole sewing with a magenta thread which matched the print on the inside.
Production design was by Steve Baynes at 3 Sixteen. Lasercutting was by Trilogy Lasercraft in Huntingdon.

Posted by Justin Hobson 01.07.2010

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