JLR Editors Club

This is a piece of literature produced for Jaguar Land Rover PR and press department. The publication embodies all the core values that JLR stand for and consequently is produced to a very high specification.

The brochure comes in a slipcase/pocket, which together with the 4pp cover is made using Plike Black 330gsm from Cordenons. Size of the brochure is 240x168mm, portrait.  

The slipcase and cover is hot foil blocked in silver foil and the edges are gilded in silver, which does look exquisite.

The 40pp text is printed on our Omnia 120gsm offset litho - and it is printed wall to wall, solid black, CMYK images plus a special silver - all the type is printed in silver.

Click on images to enlarge

In line with the quality look and feel of the brochure, the biding is Singer sewing, which is totally characteristic for this brand.

Click on images to enlarge

The reproduction on the Omnia is magnificent, the CMYK, the solids and the silver which looks metallic, as you can see from the image below.

Art direction and design of the catalogue is by Imagination. Graphic designer on the project is Amish Shah  (www.work-in-process.eu). This is an exquisitely produced brochure which conveys exactly the right look and feel of luxury. Print is by Identity, based in Paddock Wood.

http://www.jaguarlandrover.com/gl/en/

https://www.imagination.com/

http://www.identityprint.co.uk/

http://www.work-in-process.eu/

Posted by Justin Hobson 14.10.2021

No Time to Die

Unless you are a hermit, you could not have missed the fact that the new James Bond film, No Time to Die was released in the UK yesterday. The release has been delayed for 15 months due to the global pandemic.

What better time to review these superb invitations produced for Skyfall, which as you will read below, was also a movie put on hold, although that was due to the financial recession...

SKYFALL 2012

The James Bond franchise is a global phenomenon and one which over the years has made those involved in the production and marketing a lot of money. However many people may not remember that due to the recession, Bond film number 23 (as Skyfall was then known) was put on hold in 2010 due to lack of cash. Having originally meant to be released in 2011, it was eventually released in October 2012.

Film Premieres of this scale demand lavish and expensive invitations and collateral. In quality terms they must live up to and possibly exceed, the expectations of the forthcoming film.

Below is a small 4pp wallet (with pocket) which is 180mmx107mm, printed offset litho in CMYK plus a gold special colour on Omnia 280gsm with the ticket printed CMYK and hot foil blocked in metallic gold foil on Omnia 280gsm duplexed to 560gsm.  

Click on images to enlarge

The ticket is also hot foil blocked on the reverse.

The launch of this type of film requires several events and these represent tickets for the screenings at The Royal Albert Hall, the Odeon Leicester Square and the after show party at the Tate. As you will notice from the reverse of the wallet (below) the litho printed gold actually looks gold! ..this is a feature of Omnia and where is scores over ordinary uncoated papers.

Below is the ticket for the Odeon Leicester Square which is 99x210mm, Landscape.

The ticket is printed in CMYK plus gloss black foil, which you can hopefully see in the picture below.

This ticket which is also printed on Omnia 280gsm is mounted on our Sumo 2000microns which makes the invitation 2.5mm thick!

Printing is by Identity Print, based in Paddock Wood, Kent and they made a superb job of it - colour reproduction and solids are superb - the hot foil blocking is perfectly executed (Identity are one of the few printers to have hot foil blocking facilities 'in-house')

http://www.identityprint.co.uk/
http://www.007.com/

Posted by Justin Hobson 01.10.2021

TIC CC

TIC CC is a UK brand of performance cycling clothing. Created for road athletes looking to achieve extraordinary things, their products are defined by the finest technical fabrics, hours of development and testing time, and a unique ‘peloton style’ aesthetic. The brand is also passionate in their commitment to sustainability...

Make responsibly — protect the irreplaceable! As riders we see it as our duty to do all we can to reduce the harm, protect the irreplaceable and make a positive difference. We are as passionate about ‘how we make’ as we are ‘what we make’

This is the printed promotional literature for their SS21 collection, used both as a mailer and sent out together with orders. The format is a 16pp, folded concertina, as you can see here...

The finished size is 240 x 170mm, folding out to 480 x 680mm.

Click on images to enlarge

Centre spread...

The concept for their SS21 photo shoot was based around the notion of ‘where we have been and where we are heading’. "We are more aware of the fragility of the world we live in based on our recent experiences of the pandemic. But tough challenges can lead to reflection, empowerment and renewed optimism. It’s the human spirit in action. The photography captures the optimism and sense of progression for the TICCC brand. This is a positive year for us as 95% of the SS21 collection uses performance fabrics made from recycled fibres. No mean feat considering less than 10% of the worlds fibre production is made with recycled materials."

Fully extended spread...

folding out to...

Click on images to enlarge

Be the Change - main spread

Released this April, this promo focuses on their spring/summer collection which reflects the change we all need to be. It represents their commitment to setting new industry standards for sustainability.

...and what about the paper? Well it has to be 100% recycled and our Shiro Echo, White in 100gsm was chosen, not just because it is recycled but it would handle the high density black CMYK coverage and the fluoro orange would "pop" out!

...and it works beautifully.

Printing is by Identity Print in Paddock Wood and as I hope you can tell from the images, they have made a fantastic job. The solid black is amazing but still letting the images and the detail within them work.

Creative direction and design is by TIC CC and Hugh Miller.

Interestingly, having spoken to the company founder, Andrew Monk, about the project, I learnt that this is their first piece of promotional print. As an online retailer, all their information is available online, but he increasingly regards print as an important way of getting their messaging and brand across, which is great news. After all, in this virtual world, there's nothing as immediate as something physical you can just pick up and read.

https://tic-cc.com/

http://www.identityprint.co.uk/

Posted by Justin Hobson 24.09.2021

Mulberry Mongoose Cards

Mulberry Mongoose is a jewellery workshop, located on a well-trodden elephant path in the remote Zambian bush. Local craftswomen make all the jewellery by hand using natural materials from the South Luangwa valley. This simple 4pp piece of literature is used as an information leaflet promoting the jewellery and tours of the workshop to the tourists who stay at the local safari lodges in the local area. These simple cards and price tags are used in the shop adjacent to the workshop, where they sell directly to the tourists who stay at the local safari lodges in the local area.

Size of the cards is 85 x 55mm and they are printed Offset Litho on our lovely Flora Anice 350gsm.

Flora is a part recycled text and cover paper with a deliberately recycled look and feel with specks and inclusions, so it looks deliberately flecky and specky.

The price tags are a teeny 60 x 20mm and have a little perforation, so that the price can be written on in pen but removed by the customer if it is being given as a gift - that is a really lovely touch.

Click on the image below and you'll see the detail...

Click on images to enlarge

Flora is produced with 30% post consumer de-inked waste, together with 60% of virgin FSC pulp 10% cotton fibres, which gives the paper a wonderful tactile feel.

The Mulberry Mongoose brand identity and design is by Matt Morgan. There is some other superb collateral they've produced, which I shall write about soon. Print is by Identity Print.

https://mulberrymongoose.com/
https://mattmorgan.io/
http://www.identityprint.co.uk

Posted by Justin Hobson 23.08.2021

Repeat Repeat

Freelands Foundation was founded by Elisabeth Murdoch and is based in Camden, London. The Foundation’s mission is to support artists and cultural institutions, to broaden audiences for the visual arts and to enable all young people to engage actively with the creation and enjoyment of art.

The multidisciplinary group exhibition, Repeat Repeat, was curated by Freelands Foundation Creative Director Henry Ward. The show investigates ideas of daily practice and repeated routine while addressing questions relating to domesticity, parenting and occupation. It features internationally recognised artists alongside creative individuals who would not necessarily call themselves artists.

This is the literature produced to support the exhibition. The portrait format publication which consists of a 4pp cover on Colorset Flint 270gsm with a 24pp text printed on StarFine White 150gsm.

The cover on 100% Recycled Colorset Flint 270gsm is beautifully debossed and hot foil blocked in matt white foil.

The text pages are printed offset litho in CMYK on our StarFine White 150gsm, an uncoated text paper which has printed beautifully, with the solid and the images looking brilliant.

Birdseye image below...

The saddle stitching is nice and neat and the job sits nice and flat.

The publication is designed by Utile. Creative Director is Nicholas Duggins and designer is William Lyall. Print is by Identity Print, based in Paddock Wood with Paul Martin handling the project.

You can read more about the exhibition here.

https://www.freelandsfoundation.co.uk/
https://utile.studio/
http://www.identityprint.co.uk/

Posted by Justin Hobson 10.07.2021

#TOGETHERBAND

#TOGETHERBAND is a global movement, uniting us all to share commitment to the 17 Sustainable Development Goals (SDGs) announced by the United Nations in 2015. These SDG's are an urgent call for action by all countries - developed and developing.

Ethically made and sustainably sourced, each #TOGETHERBAND represents a different goal and 100% of the proceeds are donated. #TOGETHERBAND is the brainchild of British luxury sustainable brand BOTTLETOP, co-founded by Cameron Saul and Oliver Wayman, There are 17 friendship bracelets representative of each goal and everyone is invited to choose the goal that matters most to them and share it with someone important to them - How? Well, with every friendship bracelet purchase, you receive a second band to give someone close to you, helping spread the word...

This is the clever and beautifully designed packaging that contains the two bands. There is a slipcase in which there are two angled boxes held tight. Overall size of the slipcase is 80 x 80 x 20mm.

The angled boxes are fastened with a tuck flap, opening out as the below image...

...and then revealing the band itself:

Underneath the band is a 14pp information leaflet 70mm square folding out to 70 x 490mm.

The paper and board chosen for the wrap/boxes is our Shiro Echo, Bright White 300gsm, from Favini, which is 100% recycled, FSC accredited and carbon balanced. You can read more about Shiro Echo here. The leaflet is printed on Shiro Echo, Bright White 90gsm. As you can see from the images, the solid is superbly printed and the board has cut and creased beautifully.

Print and production is by Identity Printers with Paul Winter handling the project and they are just gorgeous - colours are bright and solids are superb, all printed Offset Litho

https://togetherband.org/pages/our-story

http://www.identityprint.co.uk/

Posted by Justin Hobson 08.07.2021