Rathfinny Map

Husband and wife, Mark and Sarah Driver, established the Rathfinny Wine Estate in 2010 on a working arable farm with the express intention of producing some of the world’s finest quality sparkling wines. Today, the vines cover 600-acres of the Sussex South Downs and is set to become one of the largest single vineyards in Europe. Pentagram devised the brand strategy and visual identity.

Visitors to the estate are supplied with this map, which gives directions and points of interest about the vineyard and countryside. This publication is designed by London based studio UTILE.

Click on images to enlarge

The finished size is A6 (148x105mm) folding out to A3 (297x420mm) and is printed offset litho in four colour process.

Above and below images show the map-fold...

The choice of paper for this project is an interesting one! The original choice was to use a synthetic paper as typically, with the British weather, paper maps get wet and the paper falls apart. However, synthetic papers are basically plastic and it does not fit with the vineyard's environmental policy. The solution is a clever one! It is produced on a 100% recycled (post consumer waste) label paper called Trevi manufactured by the Reflex Paper Mill in Germany. So, I hear you ask, why is that so clever? Well, this label paper is manufactured with what is described as 'Wet Strength' (WS) and is manufactured with the addition of chemicals which improve the tensile properties of the paper both in wet and dry state by crosslinking the cellulose fibres with covalent bonds that do not break upon wetting. It basically mens that it doesn't fall apart when it gets wet. These papers are generally used for label papers where the label is required to come off in one piece in the recycling process. It is also the same technique that is used in facial tissues, which stops them falling apart when you blow your nose, unlike toilet paper, which falls apart. This looks and feels like a totally normal sheet of paper but when it gets wet it will hold together, much better than a normal sheet of paper - it's the perfect choice! 

Click on images to enlarge

Above and below images show both sides 

The design incorporates these superb woodcuts, which look perfect on the neutral white shade of the paper.

Click on images to enlarge

The paper is called Trevi Recycled 80gsm which is manufactured by the Reflex paper mill in Germany and we are pleased to be their UK stockist and distributor.

Below image showing front and back covers.

Design is by UTILE. Creative Director on the project is Nicholas Duggins and the designer is Sammy Taylor. Printing is by Identity Printers with Paul Martin handling the project.

...and just in case, I gave the map a total soaking in the sink and it holds together perfectly, just as promised!

https://rathfinnyestate.com/

https://utile.studio/

http://www.identityprint.co.uk/

Vive Le Vodka Martini!

To create GREY GOOSE vodka, François Thibault maintains an unrivalled level of craftsmanship, using only the very finest ingredients. Its signature smoothness and distinct character are the result of an extraordinary passion for spirit making and an unparalleled commitment to the highest possible quality. 

Grey Goose have produced this little booklet of Vodka Martini cocktails that can be made using their Vodka including a look at the history of the Martini and contemporary reinventions.

Size of the booklet is A6 (148x105mm) portrait and has a 4pp cover on Omnia 200gsm and 12pp text on 150gsm.

Click on images to enlarge

Omnia was chosen because it would work with the rich detail that is present on the cover image but that would still give a natural look and tactile feel to work with the beautiful illustrations used to accompany the recipes. Printed offset litho throughout.

As you can see from the image below, it sits open on it's own, so if being used in a bar, it will stand up perfectly.

...and as you will also be able to tell, it has been properly matrix creased and the saddle stitches are perfectly central. It's details like this that get noticed on smaller printed pieces like this.

Creative direction and design is by London based branding agency Ragged Edge and litho printing is by Identity, based in Paddock Wood, Kent.

https://www.greygoose.com/en-gb/

http://www.raggededge.com/ 

http://www.identityprint.co.uk/

Posted by Justin Hobson 30.03.2021

When does a rainbow become an Amazebow?

Earlier in the year Superunion designers from around the world came together to create a colouring book for girls from disadvantaged backgrounds.

During the dark days of the first lockdown we were asked by Superunion to collaborate on a colouring book project  Superunion had partnered with I Can Be, a children's charity that breaks down barriers to future opportunities for disadvantaged girls, to create Amazebows, a colouring book designed to remind young girls of their potential and to help them realise the power of their imagination. With 24 unique illustrations created by Superunion creatives from around the world, from Brazil to Singapore, Amazebows shows the girls that something even as predefined as a rainbow can be reimagined.

Initially the project was the idea of  Leanne Kitchen, Stuart Radford, Scott Lambert, Louise Hunter and Inga Howell, the key to the idea was the collaboration with the global network of Superunion creatives. The brief to each creative was left entirely open, to reimagine the rainbow, asking only to include the seven familiar coloured stripes of the rainbow, which start and finish on two sides of the page.

Amazebows was produced pro-bono, sponsored and printed by Identity Print and Fenner Paper, to help girls with no access to online schooling or tools during lockdown. The 200 colouring books were singer sewn with thread to match one of the seven colours of the rainbow as you can see in the below image...

The superb singer sewing was produced by Wayte Fine Binding, who are Identity's own bindery.

Along with each book, the Superunion team gave every girl, rainbow coloured pencils in an origami paper sleeve...

Leanne Kitchen said: "Working with I Can Be during lockdown was really important to us, helping them to reach out to the girls they work with and spread their message to children in those really difficult times. With this in mind, we wanted to build on the familiar symbol of hope, simply allowing their imaginations to explore the idea that if a rainbow can be anything, so can they. We'd created such an open brief, with only a couple of compositional guidelines, so that creatives across our network could really inspire the girls to continue to imagine their own possibilities. This charming objective led to some beautifully unexpected illustrations for the colouring book and brought many of our creatives together at a time of isolation. We're also very grateful to have partnered with Identity Print and Fenner Paper to produce Amazebows, who have been integral in enabling the team to gift a physical colouring book to each of the girls."

It was a superb project to be involved with and is the result of amazing collaboration.

https://www.icanbe.org.uk/

https://www.superunion.com/

http://www.identityprint.co.uk/

Posted by Justin Hobson 24.12.2020

Beau Cacao

This boutique chocolate maker, based in South Eastern France, was founded in 2013 by Bo San Cheung and Thomas Delcour. Beau Cacao craft their full-bodied single-plantation chocolate in Briançon, Hautes-Alpes from cacao which is sourced directly from farmers in Malaysia.

The colours of each of the bars were chosen based on the flavour profiles of the chocolate, red to match smoky tobacco and paprika and yellow for caramel and brioche. 

The board chosen for the wrap/boxes is our Shiro Echo, Bright White 250gsm, from Favini, which is 100% recycled, FSC accredited and carbon balanced. You can read more about Shiro Echo here.

The distinctive mold of the chocolate bar (above) was designed by Adam Gill.

Each of the wraps are printed offset litho in a special colour and superbly hot foil blocked in a gloss metallic foil...

Printing is by Identity, based in Paddock Wood, Kent and they are just gorgeous - colours are bright and solids are superb - the hot foil blocking is perfectly executed (Identity are one of the few printers to have hot foil blocking facilities 'in-house')

https://www.beaucacao.com/

http://www.identityprint.co.uk/

Posted by Justin Hobson 08.10.2020

Fault Lines

Freelands Foundation was founded by Elisabeth Murdoch and is based in Camden, London. The Foundation is run by Managing Director, Melanie Cassoff and Creative Director, Henry Ward. The Foundation’s mission is to support artists and cultural institutions, to broaden audiences for the visual arts and to enable all young people to engage actively with the creation and enjoyment of art.

Fault Lines is the title of the exhibition held at the foundation last year. Curated by Freelands Artist Programme Curator, Edward Ball, the show connected work from four UK-based artists whose sculptural works, and the material processes that underpin them, suggest a ripple of instability in their very foundations.

This is the literature produced to support the exhibition. The portrait format publication which consists of a 16pp outer text (186x124mm) on Offenbach Bible 60gsm and you can see the show through working positively with the word 'Lines' showing through...

The 12pp inner section is A5 (210x148mm) and is used to shows the work. The birdseye view below, shows the smaller outside text with the A5 inner.

The binding is saddle stitched, so it opens nice and flat. The outer text section on Offenbach Bible is printed in just one colour, which is a pantone special, in green.

The inner text section is printed offset litho in CMYK plus a special pantone (green) on our StarFine White 170gsm, an uncoated text paper which has printed beautifully, with the solid and the images looking brilliant.

The below image shows the superbly finished saddle stitching, nice neat and flat...

There are many posts on this blog, showing work printed on Offenbach Bible 60gsm which has lots of four colour, solid colours and really demanding printing. Arguably, this job, with just one colour type printed both sides, demonstrates more what Offenbach Bible is produced for. Genuine bible papers, are produced with exceptional opacity, good strength and archival quality. This publication shows just how good the opacity is and is just as demanding as many jobs which are covered in colour and images. The type looks exquisite - surely the combination of the typeface, the printing and the paper.

The whole publication flows beautifully - an inside out job in may ways with the heavier material on the inside and the lighter material on the outside.

The publication is designed by Utile. Creative Director is Nicholas Duggins and designer is William Lyall. Print is by Identity Print, based in Paddock Wood with Paul Martin handling the project.

You can read more about the exhibition here.

https://www.freelandsfoundation.co.uk/
https://utile.studio/
http://www.identityprint.co.uk/

Posted by Justin Hobson 21.04.2020

Vive La Vodka!

To create GREY GOOSE vodka, François Thibault maintains an unrivalled level of craftsmanship, using only the very finest ingredients. Its signature smoothness and distinct character are the result of an extraordinary passion for spirit making and an unparalleled commitment to the highest possible quality.

Grey Goose have a list of cocktails that can be made using their Vodka and they also have a range of featured "Holiday Cocktails". and this 8pp menu/recipe card is for the Grey Goose Martini.

The size is 195x105mm portrait and is an 8pp concertina format printed on our Omnia 280gsm. Omnia was chosen because it would work with the rich detail that is present in the images but that would still give a natural look and tactile feel. As you can see from images, the photography is quite dark, but there is no loss of detail, which is what can often happen printing on an uncoated paper. The "Grey Goose Blue" is rich and the solid has printed beautifully. Printed offset litho throughout.

Click on images to enlarge

Omnia 280gsm is a very bulky board with a thickness of over 400microns. As you can see below it creases beautifully and this has been professionally matrix creased.

Birds eye view below:

Creative direction and design is by London based branding agency Ragged Edge.

 

Printing is by Identity, based in Paddock Wood, Kent and they made a superb job of it - colour reproduction and solids are superb.

 

..and if you are over 18 (!) you can watch a video about the Cocktails here: https://www.youtube.com/watch?v=gNR3Gx-a34s

 

https://www.greygoose.com/gl/en/lda.html

http://www.raggededge.com/

http://www.identityprint.co.uk/

Posted by Justin Hobson 09.08.2018