Soho House opened their doors in May 2010 at No. 1 Torstrasse
in Mitte, Berlin. The building was originally opened in 1928
as department store Jonas & Co and has since been put to a succession of uses including government offices.
The latest addition to this gleaming white eight storey Bauhaus period building
are 20 new short let luxury apartments.
London based design studio, Material Organisation, were commissioned to create a launch package for the new apartments. Their design and use of materials reflects the diverse history of the building, turning the utilitarian plans from function to form and utilising
the substrates of record keeping to luxury packaging
Size of the brochure is 168x205mm, portrait. It has a 4pp cover with a 20pp text and an additional 12pp of A6 inserts and is singer sewn with complementary orange thread. The text is printed on our Omnia 120gsm which has worked beautifully with the excellent interior photography. The colours are fantastically rich and there's so much life in the images of the interiors - which as we all know is about having a great original, the good repro and print with the right paper.
The cover is a light brown manilla file board from that other, Hull based, paper merchant!
Design is by the creative team at Material Organisation. Creative Director is Sam Wilson. Thanks to Rosy for sending me some copies and a lovely note.
Print and the excellent finishing, including the 'singer sewing' is by Chapter Press.
www.m-o.tv
Posted by Justin Hobson 11.10.2012
This is a beautiful project printed earlier this year. It's the British Museum Review 2010/11. Although it is called a "Review" it is really an Annual Report - and it's a great shame that we don't see Annual Reports like this in the corporate sector.
TYPO is a series of International design talks pioneered in Germany and now also hosted in London and San Francisco. Each TYPO event focuses on a topical and relevant theme, which the speakers relate to with their personal presentations.
The theme for TYPO London 2012 is Social. The conference will endevour to investigate the many ways in which designers can function socially (...that doesn't mean in the bar!). 
The 2012 Graphic Design Walk, organised by Graphic Birdwatching is a combined open studio walk and design exhibition celebrating the work & practise of both local & international female creatives. 
Soho House opened their doors in May 2010 at No. 1 Torstrasse
in Mitte, Berlin. The building was originally opened in 1928
as department store Jonas & Co and has since been put to a succession of uses including government offices.
The latest addition to this gleaming white eight storey Bauhaus period building
are 20 new short let luxury apartments.
Oh deary me! Last Friday I received a legal notice from posh solicitors Shoosmiths, acting on behalf of Paperlinx about a post on this very blog! - it's almost made me feel important!
You may remember from previous posts that PaperlinX is the global, loss making, Australian company which owns Robert Horne, Howard Smith and The Paper Co - names of UK paper merchants which many of you will be familiar with. 
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The fifth issue of Ideas Illustrated magazine has been published by YCN. It has been re-designed and has a new editorial focus. Issue 5 takes the theme of luck as a starting point and presents a mix of content aimed at those in the business of creativity and ideas - from the history of the Michelin Man to the future of the penal system. 
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