Hatch Interiors

Hatch Interiors is a company which specialises in interiors and furniture for landlords and serves the rental market. Established over 15 years ago, Hatch commissioned London agency 400 to create a new Hatch Interiors brand identity. This brochure is their first piece of print with the new identity and forms a key part of their new suite of marketing materials.

David Coates, designer on the project at 400, wrote the following words: 'Hatch wanted their new brochure to demonstrate a confidence, elegance and sophistication that truly reflects the values of the company and the products and services that they provide. 400 therefore used a combination of Starfine and Marazion Ultra papers, with fore-shortened pages for the inside spreads and a black foil blocked cover to give the identity and brochure the desired impact.'

Size of the brochure is 210x148mm (A5 portrait) and is saddle stitched.

As you can see from the 'birds eye' picture above, the brochure has five short pages which allow text information to interact and overlay the photography of the interiors.

There is a 4pp cover on a dark grey board from that other Hull based, paper merchant! The text is 16pp on Marazion Ultra 150gsm combined with 12pp on StarFine Natural 115gsm - most of which are short pages, except one (below). The Marazion Ultra is printed offset litho in CMYK and the StarFine Natural is printed Offset litho in just one special pantone grey.

Marazion Ultra on left - StarFine Natural on right

It is a beautiful project with lovely well considered production values which give the publication a confident quality. Nice touches, such as the black wire used for the saddle stitching, works superbly with the hot foil blocked cover with a gloss black foil.

Art direction and design is by Hatton Garden based consultancy, 400. Creative Director is Paul Dennis, designer on the project is David Coates.

Print and finishing is by London printer Push.

www.hatchinteriors.co.uk
www.400.co.uk
www.push-print.com

Posted by Justin Hobson 31.07.2014

Glug Brighton 2014

The other Friday, it was another Glug Brighton networking event organised by Bighton based agencies, Crush and Agency Rush. The evening brings creative types together for a few drinks and a natter it attracts all sorts, including animators, designers, illustrators and many others in the Brighton area. - a great way to spend a Friday night!

Speakers include Rapha Racing, Pixelpyros, Si Scott, State of Play Games and Live art events. The Circus Street Market venue is quite large to fill but as you can see from the pics below, it certainly was full! 

There was also "live Screen-printing" by Gary Parselle of The Private Press, a Brighton based screen-printing company who printed a limited edition print designed by Ben Javens for Glug which were given out for free on the night. The prints were produced on our Redeem 100% Recycled 315gsm.

Ben Javens' illustration

Anyway, sadly I couldn't be there but it certainly sounds like a great evening was had by all - thanks to Emma Robertson for the pictures. Photography is by Colin Clay.

So if you live/work in the Brighton area - sign up with meetup now and watch out for the next  GLUG!
www.meetup.com/glugbrighton/

GLUG events were founded in London and now happen at various locations. London events are organised with Studio Output and Made Studio, so look out there as well.

http://www.glugevents.com/talks/
www.crushed.co.uk
www.theprivatepress.org
http://www.agencyrush.com

Posted by Justin Hobson 29.07.2014

Mastercraft Union

This is the lookbook for the launch collection of clothing brand MasterCraft Union. The collection includes hand-made denim from Japan together with leather from Tuscany. The hand-woven denim is from a family-run mill in Okayama and is finished in the mountains of Shimane. Every season new artisan products will be added from the best master craftsmen around the world.

The publication is a 16pp self cover printed on our Offenbach Bible 60gsm, the lightweight paper works with the Japanese heritage associated with the brand. The size is A5 (210x148mm) portrait and is saddle stitched.

Printed offset litho in CMYK

The booklet is inserted in a 'transparency' bag which completes the retro look and feel of the publication.

Another lovely touch is the use of the black wire stitching.

Art direction and design is by JJ Marshall Associates. Creative Director is Jethro Marshall.

Excellent print and finishing is by Robert Young at R.Young & Son.

www.mastercraftunion.com

http://jjmarshallassociates.com/

http://www.ryoungprint.com/

Posted by Justin Hobson 24.07.2014

Esme Winter Stationery

Esme Winter is a London-based designer partnership creating lifestyle accessories and stationery. Esme, working with Richard Sanderson produce items that are crafted with hand-binding, weaving and beautiful print. You can see their work here: http://www.esmewinter.co.uk/

They have recently printed their own stationery items on our lovely Flora Giglio 160gsm (paper) and 350gsm for the board. Flora is a 50% recycled paper (and FSC accredited) with natural, deliberately visible, inclusions & fibres - looks just great with this simple, classical use of type.  

 

The bespoke envelopes are 255x190mm (which I guess fit the notebooks they produce) and are produced on 160gsm, as are the compliment slips which are A6 (148x105mm) and the business cards are traditional 85x55mm on the 350gsm

The elongated cards (170x55mm) which could double up as compliments cards and bookmarks are also on 350gsm and are printed on the reverse in a variety of their 'trademark' designs.

Printed offset litho by Whitechapel based Aldgate Press.

Thanks to Richard and Esme for taking the time to send me some file copies of the various items and their lovely note. Just another excellent example of the correct choice of paper enhancing design.

http://www.esmewinter.co.uk/
http://www.aldgatepress.co.uk/

Posted by Justin Hobson 22.07.2014

What is ...3 hole sewn?

What is ...Number 7
Regular followers of this blog will know that in the middle of the month, I publish a "What is ....? post. The article covers various aspects of paper, printing and finishing in greater depth. However, many of these subjects are complex, so these posts are only intended to be a brief introduction to the topic.

What is ...3 Hole Sewn?

Three hole sewn is a binding technique which goes back to the earliest days of printing and binding. It is a highly effective and strong binding method which can give a project a 'crafted' look and feel and by using a coloured thread it can add a further dimension to a piece of printed literature.

Three hole sewn projects have appeared often enough on this blog so that many of the pictures here are from posts on this blog:

http://justinsamazingworldatfennerpaper.blogspot.co.uk/2013/07/the-marshes.html

Effectively this is a process which can be done entirely by hand - you quite literally just need a needle and thread (ideally a thicker 'twine' like thread). The picture below demonstrates the way it works - from the inside of the book you go out of the middle hole, up to the top hole in and along the inside and out of the middle hole again, down to the bottom hole and up to the middle again and tie a knot ...simple! 

Some binderies have adapted a sewing machine so that it can be produced as a 'hand operated, machine process'. In common with other binding methods where binding is through the spine, it's produced over a 'saddle' - so the book sits on an upturned V.

A stack of 'three hole sewn' brochures

The below picture shows a dummy made using red thread and using two 'banks' of three hole sewing. this is worth considering on publications with a longer spine - over A4 for example. The reason for this is that some movement of text pages can occur if it's only held, relatively speaking, in the middle.

Picture shows inside (below) and outside (above)

Below is a project using yellow thread and two 'banks' of three hole sewing.


http://www.sylpheditions.com/

Below is another project, where there is a smaller A5 section bound in the centre spread, so the 3 hole sewing (2 x banks) is not centred and is offset towards the foot.



http://justinsamazingworldatfennerpaper.blogspot.com/2013/02/gardens-by-bay_12.html

One thing to bear in mind are that it is a binding method more suited to publications with less pages - depending on the materials used - 32pp is probably about the limit.

Posted by justin Hobson 18.07.2014



Café Royal

This year, Café Royal has re-opened as a 5 star hotel. Still in it's original 19th century building in the John Nash designed terrace in Regent Street, the building has recently been transformed under the direction of David Chipperfield Architects. The hotel now boasts 160 contemporary guestrooms, including 49 suites, five restaurants and bars, two banqueting suites and an amazing well-being centre.

This brochure is A5 size (210x148mm), has an 8pp cover and a 16pp text. Cover is printed on Curious Metallics Gold 250gsm from Arjo. The text is printed on our Marazion Ultra 115gsm - if you're not familair, it's a fully coated paper but it really does have a dead flat MATT surface. There are many papers on the market which profess to be matt (and some which incorporate the word matt in the name, but aren't!) ...but this really is - and if you don't believe me, just ask me for a sample.

The quality of the photography and reproduction is excellent.

Design is by Pentagram in London.

The project was printed by Gavin Martin Colournet (with Mr Gary Bird) and as you can see above, they've made a superb job of it. The brass wire used for the saddle stitches is a really lovely touch - which brilliantly compliments the gold hot foil blocking and metallic cover.

http://www.hotelcaferoyal.com/
http://www.pentagram.co.uk/
http://www.gavinmartincolournet.co.uk/

Posted by Justin Hobson 17.07.2014

Glory Through Suffering

It is particularly apt to be writing this piece as the Tour de France is in progress. This piece is basically what is often described a 'leaflet' or 'flyer' so what makes it so special and why does it deserve space on this blog? Basically it is simple, well written, beautifully designed and exquisitely produced piece of literature and printed on lovely paper!

Produced by Rapha, the specialist cyclewear brand, it is an essay written by the author and broadcaster, Graeme Fife, who has written many books on cycling and the Tour de France in particular. Titled in Latin 'Ex Duris Gloria' (Glory through Suffering) the essay is about the pain and suffering that road riders endure on their bike.

Size is A5, portrait and it is a 2pp, yes, just a single sheet of paper. Printed Offset litho in two colours, black and a grey special for the background tint which reads 'Kings of Pain'.

It is printed on our lovely Offenbach Bible 60gsm.

It is used, very simply, as a supporting piece of branding that Rapha uses in a variety of ways, including sending it out with online purchases - a very nice touch.

Art direction and design is by the in-house team at Rapha. Printing is by Generation Press.

www.rapha.cc/kingsofpain
www.graemefife.com
www.generationpress.co.uk

Posted by Justin Hobson 15.07.2014