Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by...
Turner Prize - Invitation 2006
Each year the Turner Prize jury shortlist four artists for an outstanding exhibition.The prize was first awarded in 1984, founded by a group called the Patrons of New Art under the directorship of Alan Bowness. They formed to encourage wider interest in contemporary art and assist the Tate in acquiring new works. The Turner Prize is awarded to a British artist although ‘British’ can mean an artist working primarily in Britain or an artist born in Britain working globally and the prize focuses on their recent developments in British art rather than a lifetime's achievement.
This is the invitation to the award event - one of the hotest tickets in town for the art world. The award was being presented by Yoko Ono. The four nominated artists are Tomma Abts, Phil Collins, Mark Titchner and Rebecca Warren...
The invitation is a 6pp gatefold. The size is 230x140mm, portrait, folding out to 230x420mm. It is printed on our sturdy Omnia 320gsm.
During this period (2006/2007) all private view invitations produced for the Tate were produced on Omnia at the instigation of designer Melanie Mues. All the invitations featured an image of the work of the artist combined with a solid colour on the reverse - you can see many of the invitations on the link
here. Omnia was chosen because it would reproduce the wide range of media superbly plus the solid would always look excellent. This invitation followed the style but as it was not possible to reproduce the work of four artists, the names are simply (and beautifully) hot foil blocked on the outside of the invitation, and this time the solid colour is a metallic amethyst ...and because metallic inks actually look metallic on Omnia, the result is superb.
The foiling is a multicolour, holographic foil, which I hope you can see from the image below, really does shimmer and change shade as it catches the light.
Birds eye view...
Detail of the holographic foil
...and that literally is it - simply printed offset Litho in one special metallic pantone shade, well creased, beautifully designed, superbly hot foil blocked and no images - what more can I say?
Designer is Melanie Mues. Production is by the graphic design department at the Tate. Print is by Push print in London.
http://www.muesdesign.com/
Posted by Justin Hobson 02.01.2019
Jo Malone is a London based company renowned for British bespoke fragrances for Women, Men and the Home. The brand is renowned for it's products being immaculately wrapped in a signature cream box with black corners - packaging which defines quality and an understated style.
With these values in place, it's unsurprising that the company's literature is of equal quality ...but what shows how deep the ethos of quality runs, this is a notebook produced for internal use and visitors.
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