WPF Therapy

WPF Therapy began life in 1969 as the Westminster Pastoral Foundation at the Methodist Central Hall in Westminster. They have grown to become a significant national provider of psychodynamic counselling, therapy and training and are based in a modern, purpose-designed centre in London Bridge. WPF provide affordable therapeutic services to promote mental and emotional well-being, provide training and educational opportunities for therapists and cares, engaging in research into mental health and raising awareness of mental health issues.

This delightful information pack has been thoughtfully designed and produced. The outer 6pp folder is 225x115mm with a 10mm spine, printed offset litho in solid grey (special pantone colour) with type reversed white out and hot foil blocking in bright yellow, gloss, pigmented foil.

Printed on StarFine 350gsm it produces a really nice 'solid' square pack.

Below picture shows the folder open, with "Making life feel better" also hot foil blocked.

...and this is where is starts getting clever! The below picture shows the folder open with a capacity pocket on the middle panel. In the pocket is an array of the WPF lead colours used in the identity, all at different angles.

If you take out what appears to be a booklet, it is as below.

BUT ...and here's the clever bit, it's five individual 6pp leaflets, all die cut at angles that just hold together, without binding, that make up this one 'booklet' like so..

with the beauty being that they can still be used as individual leaflets, or as one booklet. Incredibly simple and extremely effective. The image below shows the individual leaflets.

Each of the 6pp leaflets is printed on StarFine 200gsm, which is the perfect weight, heavy enough to hold together to make the booklet without being too 'springy'. All print is offset Litho and the colours are all made out of tints, not specials. The image below shows the reverse of all the individual leaflets:

There are also appointment cards also printed on the StarFine 200gsm in the same colour references.

The identity and design (including the website) is by Playne Design who have studios in London and Hastings. Creative Director is Clare Playne. Production is handled by Simon Hack and my thanks to Simon for sending me the complete set.

This is just an excellent example of a well thought out and well executed piece of print. Good consideration of the format, materials and printing processes is where this job scores most highly. It's not lavish or expensive and it's entirely appropriate for the client.

Printing and the tricksy die cutting is by Banbury Litho.

http://wpf.org.uk/
http://www.playnedesign.co.uk/
http://www.banburylitho.co.uk/

Posted by Justin Hobson 18.02.2016

What is ...Gsm & Mics?

What is ...Number 26
Regular followers of this blog will know that in the middle of the month, I publish a "What is ....? post. The article covers various aspects of paper, printing and finishing in greater depth. However, many of these subjects are complex, so these posts are only intended to be a brief introduction to the topic.

What is ...Gsm & Mics?
To those that know, this may sound an obvious question. However many people that I speak to base their knowledge on information picked up over years and is not always correct ...so read on!

Gsm is the abbreviated term for ‘Grams per Square Metre’. In the metric system,  the mass per unit area of of paper and board is expressed in this term and is also described as weight, substance or grammage (although I've yet to determine whether this is a real word!) It is generally written g/m2,  gsm, g/m² or even g2m.

As the term suggests, it is calculated by the physical weight of one sheet of paper measuring 1metre x 1 metre. In reality, no one actually folds down a sheet of paper that large to weigh it, so it is generally measured using a scaled down measure of 7cm x 7cm, on a scale such as the one pictured below

Mics - is the abbreviation for Microns, which in metric terminology is also a shortened name for Micrometre. This is a measure of the physical thickness or caliper of a sheet of paper or board. It is usually written as Mics, mics, Mi, or µm (using the classical Greek µ - mu). To give you an idea, a sheet of 80gsm copier paper would have a thickness of around 85-90microns. The measurement is made using a micrometer such as the one pictured below (measuring a sheet that is 105microns)

Both the gsm and mics form part of the specification of any paper when it is made - if you want to know more about a mill making, you can read about it here:
http://justinsamazingworldatfennerpaper.blogspot.co.uk/2015/10/what-is-mill-making.html

Posted by Justin Hobson 16.02.2016

Rapha GT Shoes

Rapha was launched in 2004 with one mission: to create the finest cycling clothing and accessories in the world. Designed without compromise for the most discerning riders, Rapha products use the finest fabrics and components to create apparel and accessories that offer road riders unrivalled levels of performance, comfort and style. If you are familiar with Rapha you'll know that they stand for quality and as you might expect their literature is produced in an exemplary way.

This small publication is the care guide for the Rapha GT shoes, produced in partnership with Giro in California.

 

The book is A6 (148x105mm) portrait and is perfect bound with the spine measuring about 3mm. Cover is hot foil blocked in two colours.

The 40pp text is printed on our StarFine White 130gsm. As you can see from the above image, there are 6pp printed in their "Rapha Pink" a solid vibrant pink, which neatly divides the book, separating the English (in the front half) from the other three languages.

Click on images to enlarge

Printing is two colours offset litho. Design and typography is just beautiful. So simple, clear, clean and timeless quality. It reflects the ideals of the brand perfectly. German language section below

Design is by the Rapha in house design team. Print and finishing is by Gavin Martin Colournet..

http://www.rapha.cc/
http://www.giro.com/
http://www.gavinmartincolournet.co.uk/

Posted by Justin Hobson 12.02.2016

Collection 003

Faye Toogood is a British designer who's work has appeared on this blog many times before. Her work covers interiors, installation, furniture, fine art fashion and more! 

Collection 003 is Faye Toogood's new collection of unisex outerwear designed in collaboration with her sister fashion designer Erica Toogood. 

This promotional literature is a small folded up piece measuring 70x100mm, folding out to 280x600mm. It is printed Offset Litho in four colour process, one side only, on our lovely Offenbach Bible 60gsm, giving it a lightweight feel but with a beautiful quality.

Click on images to enlarge

The large format concertina folds this way...

...and then this way:

The advantage on concertina folding is that you are reducing the stress on the paper and not trapping air in the folds, whereas if you fold paper on itself, on itself and on itself etc - you will get what is called a "Crow's foot" - if you don't know about this or haven't heard this expression, I wrote about it, at length, here: http://justinsamazingworldatfennerpaper.blogspot.co.uk/2014/04/what-is-number-4.html. This is a perfect example of a folded piece without a crow's foot!

Creative Director is Faye Toogood and the designer on the project is Catherine Acornley. Printing is by Chadbon Printing based in London.

http://t-o-o-g-o-o-d.com/

www.fayetoogood.com.

chris.chadbon@btinternet.com

Posted by Justin Hobson 10.02.2016

UK Mill Visit

Last Friday, I was fortunate enough to visit James Cropper, one of the last remaining fine paper mills in the UK. Located in the village of Burneside, on the outskirts of Kendal, they are situated in the Lake District, an area of outstanding natural beauty and one of our great national parks. James Cropper was established in 1845 and although now a PLC, the Chairman of the company is the sixth generation of the family to lead the company. 

This amazing mill has a combination of beautiful old stone buildings which have been combined with modern buildings and machinery. Unfortunately the weather on Friday was a bit grim, so the mill probably doesn't look it's best in these pictures!

The mill has four paper machines and is one of the world's leading coloured and textured paper producers. This is pretty impressive given that the UK paper industry, which at one time was a world leader, hardly exists nowadays - a very sad situation. Croppers are also staying ahead of the competition with their subsidiary Technical Fibre Products (TFP) which manufactures high specification non-woven products which have a specialist uses including aerospace and motorsport.

Here are a couple of pictures inside the mill, showing of one of the paper machines in production.  

Croppers manufacture paper for many companies both in the UK and around the world. They also manufacture directly for some of the fashion brands and high quality packaging markets. Most importantly, they have an increasingly wide range of mill branded products including Vanguard, Croxley Heritage, Porcelain, the new Carvetian Suede and many, many more...

My thanks to our hosts, Rob Tilsley, Tim Tidman and Chris Brown. We had a great insight to the mill's capabilities and look forward to supporting this British manufacturer wherever and whenever possible.

http://www.cropper.com/

Posted by Justin Hobson 08.02.2016

Primark - Winter 2015

Adored by fashion fans and value seekers alike Primark is widely established as the destination store for keeping up with the latest looks without breaking the bank. They offer a diverse range of products, stocking everything from baby and kids, to womens, mens, home ware, accessories, beauty products and confectionery. Primark opened its first store in Dublin in 1969 under the name Penneys and today operates in over 270 stores in nine countries in Europe and growing with the first US store opening in Boston last year.

This is the lookbook produced for the Winter/Christmas 2015 season and there's only one word for it and that's STUNNING!

Size of the brochure is 250x180mm, portrait and the binding is singer sewing. The unusual format is a 4pp cover printed in CMYK, offset litho, onto our Stardream Copper 285gsm. Through die cut holes, you can see the inner 'flysheet' which is hot foil blocked with metallic gold foil, printed on Stardream Onyx 120gsm.

Stardream is the market leading pearlescent and metallic paper range produced by the Cordenons paper mill in Italy and the colours are striking.

You can see the fine quality of the image printed onto the Stardream Copper. Many people forget that litho inks are transparent, meaning that the image will take up both the colour and the pearlescent effect, and when used well like this, it is just stunning.  

The 36pp text is printed in four colour process (offset litho) on Shiro Echo, White 120gsm and the printed result is exquisite. Is it the quality of the image, the repro, the printing or the paper? Well the honest answer has to be it's all of them

As you will see from the picture below, the men's range is also includes going from the back cover towards the spine

Images showing the detail of the singer sewn spine:

...and the inside

Primark's international Headquarters are in Dublin and the UK offices are in London. Art direction and design is by London creative agency Odd. The superb print, repro and finishing is by Gavin Martin Colournet, based in London E3.

http://www.primark.com/en/homepage
http://www.oddlondon.com/
http://www.gavinmartincolournet.co.uk/

Posted by Justin Hobson 04.02.2016

Jobs from the past - Number 76

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by...

Duke Special Songbook 2 - November 2011

Duke Special is a songwriter and performer based in Belfast. A songwriter with a romantic style and a warm, distinctly accented voice, he has distinctive long dreadlocks, eyeliner and outfits he describes as "hobo chic". His live performances have a theatrical style inspired by Vaudeville and music hall, and often incorporate 78s played on an old-fashioned gramophone, or sound effects from a transistor radio. (https://en.wikipedia.org/wiki/Duke_Special)

This songbook was published in 2011 by Duke Special and contains the words and music to 30 of his songs.

The book is 297x215mm, portrait and is limp bound, however it's deliberately designed to look like a songbook from the past, in fact almost to look like just the text that may have come separated from a casebound book. It has an 88pp text and has a 2pp tipped on cover with "exposed binding" which has been beautifully executed, as you can see below. The spine is 8mm deep.

To compliment the aged feeling, the papers used throughout are our Shiro Echo, White 100gsm for text and 250gsm for the cover. This paper has a neutral white shade, not cream, and it works perfectly with the text and pencil illustrations. It is printed offset litho throughout, two special colours on the cover and one colour black, throughout the text.

Inside spread

Click on images to enlarge

The below image shows the yellow coloured thread used for the binding.

Design is by Sparks Studio based in London. Creative partners are Gary McIlwaine and Michael Gough. Artwork and illustration is by Tim Millen based in Belfast.

I still have the nice note from Gary at Sparks Studio, who kindly sent me this file copy.

The Songbook was printed in Belfast by an unusually named printer called Northern Whig Limited. The Northern Whig was originally one of Ireland's oldest newspapers, founded in 1824. The Whig published continuously until the paper closed in 1963 and afterwards, continued as a commercial printer. Unfortunately the firm ceased trading in February 2012.

You can buy your own copy of the Songbook here:
http://www.dukespecial.com/memorabilia/item/songbook_volume_2

http://www.dukespecial.com/
https://www.sparks-studio.com/
http://www.timmillen.com/

Posted by Justin Hobson 02.02.2016